Melissa bingmann is the author of prep school cowboys 250 avg rating 2 ratings 1 review published 2015 telling americas stories through places 0. Storytelling has become very important for the marketing and branding of places not least because traditional advertising techniques are becoming less effective learn about the latest research insights good practice examples and expert advice on storytelling in the articles below. Storytelling empowers both the teller and the listener to express their thoughts and feelings through oral language as melissa heckler and carol birch stated in building bridges with stories the longevity of the oral tradition is a testimony to the power of the told story stories improve understanding by building bridges of intellectual emotional and spiritual connections among peoples . Learn more about the stories of all americans through our publications on diverse and inclusive history telling all americans stories is produced in concert with nps partners including the national park foundation and the national conference of state historic preservation officers
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