2 the eu competition rules on vertical agreements is insufficient inter brand competition in the markets affected by the agreement ie if the supplier and or buyer has a high degree of market power. Assessment of vertical agreements under the eu competition rules the standards set forth in the standards set forth in these guidelines cannot be applied mechanically but must be applied with due consideration. The eu antitrust regime does not only apply to anti competitive horizontal agreements decisions or concerted practices and the abuse of a dominant position but also covers vertical agreements or concerted practices. The commission has conducted a mapping exercise relying on the commissions experience with enforcing article 101 of the treaty the information gathered through the e commerce sector enquiry and the feedback received on the roadmap for the evaluation of the vertical block exemption regulation
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